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How to Build an Investment Strategy

08.28.2023 / Ken Millhone - CFS* Investment Services Program Manager
Investing

Welcome to the world of investing, where your money has the potential to work just as hard as you do. It's a place where financial dreams take shape, retirement plans become reality, and a little bit of knowledge can go a long way. Whether you're brand new to investing or looking to fine-tune your strategy, you're in the right place. In this article, we're going to break down the complex world of investments into easy-to-understand steps, perfect for beginners. Imagine it as your Investing 101 crash course, where we'll not only unravel the mysteries of building a sound investment strategy but also introduce you to the power of CD laddering—a strategy that ensures your money is always working for you. So, let's dive in and demystify the world of investing!

Understanding the Basics of Investing

Let's talk investing. In a nutshell, investing means putting your money to work, so it grows over time. It's your pathway to building wealth and achieving your financial dreams. Sounds good, right? Well, it's not just about making your money work; it's about making it work smarter.

But here's the deal: investing isn't a smooth, straight road. It's more like a winding journey with thrilling market gains and frustrating dips. Sometimes, you may not make as much as you hoped, or even face losses. That's where a little financial know-how comes in handy.

Your financial goals? They're your compass on this adventure. They help you decide where to invest, track your progress, and keep you from making impulsive moves. Remember, understanding the investment landscape gives you the upper hand in growing your money effectively.

Building a Solid Foundation

Creating a strong financial foundation is like laying the groundwork for your financial journey. At its core is the emergency fund, your safety net for unexpected expenses and income disruptions.

To determine the right size for your emergency fund, consider factors like job security, income sources, monthly expenses, and dependents. The general rule of thumb suggests saving three to six months' worth of living expenses. Start by opening a dedicated savings account and consistently contribute until you reach your target. Prioritize building this fund over non-essential spending.

Having this financial cushion not only provides stability but also empowers you to explore long-term investments without fear of short-term disruptions. It boosts your risk tolerance and opens doors to potentially higher returns, making it a crucial stepping stone on your financial journey.

Key Principles of a Beginner's Investment Strategy

When you're just starting your investment journey, a few fundamental principles can set you on the right path:

  1. Diversification: Imagine not putting all your eggs in one basket—that's the essence of diversification. Spread your investments across different asset classes, such as stocks, bonds, and real estate. This reduces the risk of a significant loss in any one area and can help your overall portfolio weather market ups and downs more smoothly.
  2. Risk Tolerance: Before diving into investments, take a moment to assess your risk tolerance. How comfortable are you with the possibility of your investments fluctuating in value? Knowing your tolerance level can help you make investment decisions that align with your emotional and financial comfort zones.
  3. Long-Term Perspective: Investing is like planting a tree—you won't see massive growth overnight. It's crucial to approach investments with a long-term view, ideally aiming to keep your money invested for at least five years. This extended horizon allows your investments more time to potentially grow and recover from market fluctuations.
  4. Tax Efficiency: Taxes are an inevitable part of investing, but you can minimize their impact by understanding the tax implications of your investments. Tax-efficient strategies can help you keep more of your hard-earned gains. It's worth considering tax-advantaged accounts like IRAs and 401(k)s to optimize your tax situation.
  5. Mindset: Emotions can be a detriment to investing. Try to avoid emotional reactions to market volatility. Instead, view your investments as tools to help you reach specific financial goals. Staying patient and disciplined can lead to more consistent and successful outcomes.
  6. Education: Investing can seem daunting, but knowledge is your ally. Dedicate time to learn more about investing and explore different types of investment strategies. Understanding the basics and staying informed can empower you to make informed decisions that align with your financial goals and risk tolerance. Check out our informative moveUP modules here to learn more about investing.

Investment Methods for Beginners

CD Laddering Strategy:

CD laddering involves strategically buying CDs with staggered maturity dates. It's like building a financial ladder with each rung representing a CD with a different term. Some are short-term, like six months, while others are longer, like two or three years. This approach balances accessibility and interest rates, making it a sensible choice for beginners.

But how do you get started? Begin by deciding how much you want to invest. Then, divide your investment into equal portions. With those portions, purchase CDs with varying maturities. For example, you might buy a six-month CD, a one-year CD, a two-year CD, and so on. As each CD matures, reinvest the proceeds into a new CD with the longest maturity. This keeps the laddering process going.

Why CD Laddering Makes Sense: CD laddering is beneficial for beginners as it reduces risk by offering periodic liquidity as each CD matures. This ensures you don't tie up all your funds for an extended period. Moreover, it allows you to capitalize on potentially higher interest rates from longer-term CDs while maintaining flexibility with shorter-term options. It's a safe and gradual approach to grow your money without diving into more complex investments.

Index Funds and ETFs:

Index Funds and Exchange-Traded Funds (ETFs) are like the "set it and forget it" of the investment world. They are funds designed to track market indexes, like the S&P 500. One of their standout features? Low fees. That means more of your hard-earned money stays in your pocket.

These funds provide instant diversification in a single investment. When you put your money into an index fund or ETF, it automatically spreads your investment across a wide range of stocks or bonds, reducing the risk associated with individual stocks.

To get started, you'll need to open a brokerage account, which is like your gateway to the investment world. From there, you can search for the specific index fund or ETF that matches your investment goals and risk tolerance. Once you've made your selection, you simply place an order to buy shares. It's a straightforward way for beginners to invest, and you'll want to monitor your investments periodically to ensure they align with your financial objectives.

Target-Date Funds:

Target-date funds are a great tool for those with retirement on the horizon. These funds automatically adjust their asset mix as you approach your retirement date, taking the guesswork out of your investment strategy.

With target-date funds, you get instant diversification across a range of assets, such as stocks and bonds. The beauty is in the automated asset allocation. When you're far from retirement, the fund aims for growth with a more aggressive mix. As your retirement date draws nearer, it gradually shifts to a more conservative blend to safeguard your savings.

Robo-Advisors:

Robo-advisors are digital platforms offering automated financial planning and investment management services. They use algorithms to create personalized investment portfolios based on your financial goals and risk tolerance. One of their main advantages is personalized portfolio management at generally lower fees compared to traditional human advisors.

However, while robo-advisors offer convenience and cost-efficiency, there are potential downsides to consider. They may lack the human touch needed for complex financial situations or to provide emotional support during market volatility. Additionally, reliance on algorithms can lead to generic solutions that may not address unique individual needs. Before opting for a robo-advisor, carefully assess your financial goals and preferences. If you have intricate financial needs or require personalized guidance, consulting a certified human financial advisor might be more suitable to ensure your financial well-being.

Crafting Your Investment Strategy

When it comes to investing, one size doesn't fit all. To create a successful investment strategy, it's crucial to align your investments with your unique financial goals and risk tolerance. This personalized approach ensures that you're investing with a purpose and within your comfort zone.

Balancing your investments is key. High-risk, high-return opportunities can boost your portfolio but come with volatility. Meanwhile, low-risk, stable options provide security but may offer more modest returns. Regularly review and adjust your strategy as your goals evolve, your risk tolerance changes, and market conditions shift. Flexibility is your ally on this journey toward financial success.

A Step-by-Step Guide:

  1. Set Clear Financial Goals: The first step is defining your financial objectives. Whether it's saving for retirement, buying a home, or funding your child's education, having clear goals gives your investments purpose and direction.
  2. Determine Your Risk Tolerance: Assess how comfortable you are with the potential ups and downs of investing. Knowing your risk tolerance helps you strike the right balance between safety and growth.
  3. Choose Appropriate Investment Vehicles: Consider investment options that align with your goals and risk tolerance. Depending on your preferences, this could include strategies like CD laddering for stability or index funds for diversification.
  4. Decide on Asset Allocation: Tailor your asset allocation to your goals and risk tolerance. Allocate your funds among different types of investments, such as stocks, bonds, and cash, to create a well-rounded portfolio.

With this step-by-step guide and a personalized approach, you can craft an investment strategy that sets you on the path to achieving your financial dreams while staying comfortably within your risk tolerance.

Monitoring and Adjusting Your Strategy

Investing is a dynamic journey that requires adaptability. Life events and market shifts can significantly impact your investment strategy. It's essential to remain informed while keeping a steadfast focus on long-term goals.

Significant life changes, such as marriage, starting a family, or nearing retirement, may necessitate adjustments in your investment approach. As your financial objectives evolve, your investments should evolve in tandem to ensure they stay aligned with your goals.

Market dynamics, especially during economic downturns, may require a shift towards more stable investments to safeguard your portfolio. However, it's imperative to approach these changes thoughtfully and avoid reacting impulsively to short-term market fluctuations. To stay well-informed, keep a regular eye on financial news and consider utilizing resources like financial advisors or online tools for insights. In this ever-changing investment landscape, maintaining a disciplined and long-term perspective remains key to achieving your financial objectives, even as life events and market conditions evolve.

Ready to start your investing journey? Schedule an appointment with one of our CFS* Financial Advisors through our broker dealer, CUSO Financial Services, L.P. (CFS).

Disclosure:

*Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. The Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members.

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