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Updates and Announcements

For members currently registered in uChoose® Rewards, we are currently working to transfer all of your uChoose® Rewards points to a new upgraded rewards program. The new rewards program is called CURewards®. You will no longer be able to access the uChoose Rewards site moving forward as we work to transfer your points. Once all of your points are transferred to the new CURewards® program site, we will notify you and ask that you set up new log in credentials. In the meantime, you will continue to earn points on any debit or credit card that was registered with uChoose® Rewards prior to May 4. Thank you for your patience as we upgrade to a new enhanced rewards program.

Coming Soon - CURewards® Program

The new CURewards® Program is coming soon! Once available, you’ll be able to register your eligible debit or credit card and start earning valuable rewards points. Points can be redeemed for millions of items. More details coming soon as this program becomes available. Remember, moving forward you will no longer be able to redeem your uChoose® Rewards points, as we work to transfer your points to this new program. We will notify you once your points have been transferred.

Redeem your points for almost anything you can think of.

  • Gift cards – Use your points to get gift cards to use at your favorite retailers. Use them yourself or give them as gifts.
  • Products – Redeem your points for millions of products, from electronics and housewares to books, clothing, jewelry, and more.
  • Activities – Treat yourself to a spa treatment, an outdoor adventure, a culinary experience, or visit a park or attraction in the US or around the world.
  • Event tickets – Redeem your rewards points for tickets to sporting events, concerts, theater productions, and more.
  • Travel – Airline tickets, hotels, and many other travel related items.

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